There is a great amount of resonance with these ads because consumers can picture events happening. It allows consumers to relate the message with their own lives. Here are the ads:
November 06, 2012
Simplicity
Once again, simplicity is a great thing in print advertising. One must be able to get their message out without it being muddled in confusion and complexity. The WWF created a campaign that does just that. The campaign uses images of emergency workers slacking in drastic situations. Paired with the headline You Can't Afford to be Slow in an Emergency, the message of we are letting the planet die becomes extremely strong.
There is a great amount of resonance with these ads because consumers can picture events happening. It allows consumers to relate the message with their own lives. Here are the ads:
There is a great amount of resonance with these ads because consumers can picture events happening. It allows consumers to relate the message with their own lives. Here are the ads:
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