Blah Car Ads

We've all seen it. A car cruising down a country road, wait a mountainous slope, wait a desert path. Its all been done. Car ads can be some of the most predictable and unoriginal ads around. Show the product in use in an interesting landscape. This ad by BMW has a little twist, it has the usual image of a desserted country road, but where is the car? It's already gone. The text states the function of the car that it 5.3 secxond acceleration rat so it's already gone annd you missed it.

What a genius way to use an overused unoriginal car ad.