The consumer can relate the amount it costs as a fraction of what they would normally spend. This knowledge paired with the guilt generated by the image may be enough of a call to action to gain more supporters. Here is the ad.
November 06, 2012
Juxtaposition
Ads which find a way to relate a product or service to the consumer in a way that they understand are ultimately the most successful.This ad by people in need is extremely successful in this regard. It compares the price of 1 purse to the amount it costs for food for a week in a 3rd world country. This is accomplished with a shocking image to gain your attention.
The consumer can relate the amount it costs as a fraction of what they would normally spend. This knowledge paired with the guilt generated by the image may be enough of a call to action to gain more supporters. Here is the ad.
The consumer can relate the amount it costs as a fraction of what they would normally spend. This knowledge paired with the guilt generated by the image may be enough of a call to action to gain more supporters. Here is the ad.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment