It's often said that less is more, but Alt hotels has made that thought the premise of its recent creative strategy.
In honor of it's latest location in the Toronto airport Alt hotels is using the idea of minimalist creative to sell their new tagline We Do Less.
Usually I find minimalist ads to be a waste of time. I mean really why spend all the time and money creating something so simple. However, these ads work for the strategy being attempted. The images are clean, simple, and easy to understand. Just like a stay in their hotels, there are no extra frills.
Here are some examples from the campaign.
Frankly, I love every bit of this campaign. Its sells the idea as well as the service in a visually dynamic way.
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